Cookie Policy

1.1 Definition
A Cookie is a small text file sent by this Website to the user's browser and stored on the user's device (computer, mobile phone, tablet, etc.). It can help the Website identify the user's identity, remember the user's preferences, and record the user's usage habits, thereby providing the user with more convenient and personalized services.

1.2 Types
Necessary Cookies: These Cookies are the basis for ensuring the normal operation of the core functions of this Website and cannot be disabled. For example, Cookies used to identify the user's login status and maintain session connections. If such Cookies are deleted, users will not be able to log in to their accounts normally, use favorite recipes, submit cooking works, and other core services.

Functional Cookies: These are used to remember users' usage preferences and improve the service experience, without affecting the use of core functions. For example, recording the page font size, language preferences, and sorting method of recipe browsing history set by users. When users visit the Website next time, the Website will directly apply these preference settings.

Analytical Cookies: These are used to collect behavioral data of users when using this Website (such as the number of page visits, stay time, and clicked links) to help us analyze website traffic, understand user needs, and optimize the website structure and content recommendation algorithm. The data collected by such Cookies is anonymized information and does not include content that can identify the user's identity.

Marketing Cookies: These are used to push personalized marketing content to users, such as preferential information on kitchen supplies, notifications of offline cooking activities, and product recommendations related to the recipes browsed by users. If users disable such Cookies, they will not be able to receive personalized marketing content, but they can still use other services of the Website normally.

2.1 Ensuring the Normal Operation of Services
Identifying the user's account identity through necessary Cookies to ensure that users can continue to use the services after logging in (such as no need to log in repeatedly when switching between different pages); verifying the legality of user operations to prevent security risks such as malicious attacks and false operations, and ensuring the stability of the Website's services.

2.2 Enhancing User Experience
Using functional Cookies to remember users' personalized settings (such as language, font, browsing history) to reduce repeated operations by users; optimizing the recipe recommendation list according to users' browsing and collection records, allowing users to find the cooking content they are interested in more quickly.

2.3 Optimizing the Website and Services
Through the anonymized data collected by analytical Cookies, understanding users' attention to different recipe categories and functional modules, identifying problems existing in the Website (such as slow loading speed of a certain page, high user jump rate), and then improving the Website's performance and adjusting the content layout to enhance the overall service quality.

2.4 Personalized Marketing and Promotion
Based on the user's interest preferences recorded by marketing Cookies, pushing product and activity information related to the user's needs to avoid irrelevant marketing content interfering with users, and at the same time helping cooperative merchants accurately reach potential customers to achieve a win-win situation.

3.1 User Control Rights
Users have the right to manage or disable Cookies through browser settings according to their own needs (the operation methods of different browsers are slightly different, and the specific steps are as follows):

Chrome Browser: Open the browser settings, enter "Privacy and Security - Site Settings - Cookies and Site Data", and you can choose to "Block all Cookies", "Block only third-party Cookies", or "Delete all Cookies". You can also add this Website as an "Allowed site" to ensure the normal use of core services.

Safari Browser: Enter "Settings - Safari - Privacy and Security", enable "Block all Cookies" or "Block cross-site tracking", and you can also delete Cookies of specific websites through "Manage Website Data".

Mobile Browsers (such as WeChat built-in browser, mobile Chrome): Usually, in the "Settings - Privacy and Security" menu of the browser, you can find the Cookie management option to enable or disable it.

3.2 Impact of Disabling Cookies
If users choose to disable all Cookies, some functions of this Website may not work normally, such as inability to log in to the account, inability to save favorite recipes, inability to record shopping cart items, and inability to receive personalized content recommendations; at the same time, we cannot optimize the Website's services through data analysis, which may affect the overall user experience.

3.3 Validity Period of Cookies
Different types of Cookies have different validity periods. The validity period of necessary Cookies and functional Cookies is usually consistent with the duration of the user's account, or retained for a certain period of time (such as 7 days) after the user closes the browser; the validity period of analytical Cookies and marketing Cookies is generally several months to one year, and they will automatically become invalid after expiration. If users continue to use the Website, new Cookies will be regenerated.

4.1
This Website may cooperate with third-party service providers (such as data analysis institutions, advertising platforms, etc.). These third parties may collect users' information through their own Cookies when users access this Website to implement relevant service functions.

4.2
The use of third-party Cookies follows the privacy policies and Cookie rules of the third parties themselves. This Website is not responsible for the collection and use of third-party Cookies. Users can learn about the Cookie management methods of third parties through their official channels (such as the privacy policy page of the third-party website) or disable third-party Cookies through browser settings.

5.1
If this Website adjusts the types, scope of use, or management methods of Cookies, this Cookie Policy will be modified accordingly, and users will be notified of the updated content of the Policy through means such as announcements on the homepage of this Website, pop-up windows, or notifications to users' registered emails.

5.2
If users continue to use the services of this Website after the Policy update, it indicates that they have understood and accepted the modified Cookie Policy; if users do not agree to the updated content, they can disable Cookies through browser settings or stop using the services of this Website.